The Business Benefits of Being On the Map
We’ve told you a little about our partnership with Google and all the awesome stuff that enables us to do in the community before. But a few weeks ago we co-hosted one of the best “GYBO” events we’ve ever had and it really instilled a new sense of gratitude and excitement in us for all the awesome people and local business owners we get to work with everyday right here in Oklahoma and beyond. Recently, we hosted a GYBO event in Tahlequah and were able to help lots of local business owners claim their listing online and take the next step towards creating a more robust online identity. One of our most successful events yet, the participants came away saying they had learned new information—like the benefits of blogging and how to lay out a website—they didn’t even know they could be using to help boost their business. As Google partners and with our friends at REI Oklahoma and the local chambers of commerce, we’ve hosted various GYBO workshops focusing on many different important digital literacy topics. Previous events have focused on using Google Analytics and how your business can optimize S.E.O. principles to boost your web presence. However, some of our most successful and frequent workshops have been about helping local businesses get listed on Google Maps, Apple Maps and Bing Maps. With Skynet Solutions there to help, you can quickly and easily start your map listing and get your business a huge boost online. Here at Skynet Solutions, we’ve found that maps listings are one of the most successful strategies for online business growth for local businesses, regardless of size. Having a robust online presence isn’t just about “keeping up with the Joneses” anymore. It’s about making sure you’re where your customers are and that your business information is easily accessible where your customers and potential customers are looking for it. Did you know that 50 percent of all mobile searches are conducted in hopes of finding local results? And 61 percent of those searches result in a purchase, according to Search Engine Watch. In addition to that, more than half of all mobile searches are users looking for information about local businesses including hours, addresses and locations—which can be found on a maps listing. Having a maps listing for your business is critical because it puts your business’s website higher in search results—which leads to more traffic—and easily gives customers the information they are seeking. If they can’t easily find that information about your business online, they’re likely to look elsewhere for the products or services they need. We are hosting more of these events in the coming months, so keep an eye out for more information! You can check the events section of REI Oklahoma’s website for dates, times, locations and registration information, as well as other event information like topics covered and important statistics about why your business should be online. In the meantime, you can always call the experts at Skynet Solutions for all of your marketing needs. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!