With the growing importance of privacy awareness as a result of the new GDPR law that was implemented in the EU on May 25, 2018, WordPress is encouraging its users to take advantage of the new privacy features that are available in their most recent core update. This enforced law ensures that websites and the businesses that run them remain transparent about the personal data that they store, use or share. To help accommodate this transition, WordPress 4.9.6 has been released as a Privacy and Maintenance release.