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Marketing Trends That Will Dominate 2017

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In a recent blog post, we wrote about how the implementation of search functionality in Facebook will be a major focus in 2017. Though this will be an important transition for online marketing, many other trends are noticeably taking precedence. Adopting these trends now, or working them into your budget,  can help prepare your business for 2017.

Increased Video Importance

With the arrival of live video streaming across several networks, notably Facebook Live, the already impressive video medium is finally branching out. As live video streaming becomes more refined, businesses will be able to promote their new services in real time or show consumers behind the scenes. Video has always been a powerful way to get your message across to consumers, visual reinforcement can demonstrate products much easier than words ever could.

Business App Prevalence

Google recently began indexing apps, making the viability of mobile apps for businesses much more likely. Dedicated apps for brand news, special perks and mobile shopping are becoming more and more prevalent each day. By giving consumers the option to be attached to your business on the go, the likelihood of sales conversions becomes much greater.

Focused Content

The collective consumer attention span has dwindled with the explosion of social media. Though current SEO practices sometimes require long walls of texts to meet indexability criteria, it’s likely this will eventually change with current trends. Most consumers will only skim through content or share a story just based on the title. Creating content that is easily read while focusing only on important information will cut down reading time and convey messages properly.

Augmented Reality and VR Capabilities

With the introduction of Pokémon GO and various affordable virtual reality headsets, it is expected that many different businesses will begin experimenting with augmented reality and VR capabilities. Though designing the content for these platforms is currently relatively expensive, new, cheaper ways to deliver content will be developed. With the current rise of 360° cameras, the ability to create your own VR experiences may be just around the corner.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Digital Marketing News Marketing

How Search Functionality Will Impact Facebook in 2017

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During a Q2 announcement in 2015, Facebook CEO Mark Zuckerberg explained that the social media platform was facilitating 1.5 billion searches each day. The numbers can vary from who is reporting them, but with an estimated average of 3.5 billion searches being performed each day on Google, Facebook’s search numbers looked very promising.

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Marketing

The Benefits of Social Media Marketing

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It’s no secret that social media marketing is one of the best steps businesses can take to further their business goals. With over 1.71 billion monthly active users, Facebook has become the go to social media network for businesses of all sizes. With the addition of social media in your marketing plan, several major benefits can be achieved.

Content Syndication

Social media profiles function as an easy accessible content distribution channel for businesses that they may have not had previously. Content syndication across social media platforms can help build brand recognition and introduce potential new customers to your brand or products. When a user shares content previously posted by your business, even more individuals will be introduced to your business, encouraging further growth.

Company Humanization

Social media marketing allows businesses to connect with their customers on a human level, creating a bond that otherwise would not have been possible on such a massive scale. This connection can help build brand loyalty and result in sales conversions that might never have been available. By building your social media networks you will be consistently improving your conversion rates.

Cost-Effective Marketing

Paid advertising through Facebook or Twitter is affordable to any business large or small. By determining your budget and gradually increasing it with more product demand, social media advertising couldn’t be easier or more effective. Some social media marketing efforts can even be done at no-cost for business owners if they invest the time necessary for growth.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Using Facebook Live for Business

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Video is the king of all content. By combining visuals with the message you are trying to get across, a powerful information medium is created. Facebook Live, the new live video streaming platform, allows real-time customer interaction with nothing more than a Facebook account and a video camera.

One of the biggest perks of Facebook Live is the ability to view engagement in real time. As you stream, customers can react to the video with a variety of Emojis as well as live chat. Never has a business been able to interact with their customers on such a large scale. Facebook Live can be used in a variety of applications, however, these tested methods are a great start!

Inside Looks

Customers love seeing behind the scenes of their favorite business. My giving an inside look at your manufacturing process or giving a live demo of your product, customers will be more inclined to support your business. This not only will boost engagement, but customers will feel like they are part of something exclusive.

Live Events

If you host seminars, conferences or events, Facebook Live will open your business or brand to entirely new market that may otherwise never find you. By live streaming these events, customers who couldn’t afford to go or couldn’t travel to be there can still benefit from the experience. This will help build brand loyalty and customer appreciation. Access can also be limited by groups of individuals!

Business Updates

Businesses within the service industry can use Facebook Live to talk about promotions or what the company has been doing recently. Some podcasters have started using the platform to provide information to a wider audience. If the live stream produces informational or fun content, people will likely return for another live stream event.

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

LinkedIn for Small Business Growth

When businesses begin establishing their social media presence, one platform is almost always underutilized or completed neglected. LinkedIn can add a professional element to business’s social media marketing plan. LinkedIn was created to be a community of professionals that are interested in how other market their business and themselves, giving the ability for small businesses to reach out to top performers and adjust their social media marketing strategies accordingly.

LinkedIn company pages can function as a free marketing tool to function as a supplemental page to create organic traffic to a primary website. Company pages also get phenomenal search rankings due to the nature of social media platforms and the inclusion of keywords within the company description. If a primary website isn’t performing great, a supplemental company page on LinkedIn can help bridge the gap in search results to help others find a business’s primary page.

Creating a company page on LinkedIn can also help a sales representative for a company create positive business to business sales connections. With the overwhelming majority of employees within companies creating personal LinkedIn pages, finding the correct person to reach out to has become an easy process. Making person to person marketing more easily done. This can help build rapport between two company representatives and result in increased sales potential.

One of the biggest factors for drawing businesses onto LinkedIn, is the opportunity to search endless amounts of profiles during a hiring process. Personal LinkedIn profiles function as supplemental data to a potential candidate’s resume. When a business finds a candidate that may meet their needs, they have the ability to reach out to them directly and encourage them to apply directly from the job posting. This can help recruiters within a small business effectively diversify and fill out their company needs.

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Exploiting Publishing Calendars for Social Media

In the journalism industry, editorial calendars are used to control the scheduled release of information and content. If the content is released too late, it will no longer be relevant to audiences that it is intended to reach. With the transition from print media to online formats, many journalistic outlets are still using editorial calendars for new stories, however, with the rise of social media, these calendars have begun to include social media as well.

For businesses that aren’t journalistic outlets but have social media profiles, creating an editorial calendar can help organize content while keeping it consistent and relevant. Publishing calendars can help the great writers employed at a business keep on task while keeping in step with the objectives of the business. If the business has a group of writers that specialize in different topics, a publishing calendar can help divvy up content that matches the strength of a given writer. The amount of content that is included in the calendar is at the discretion of the business, but it is important to not give the writers more content to write than is manageable.

One of the best reasons for creating a publishing calendar for social media is that it creates a record of when the content was posted and what that content was. This can be helpful for determining future analytics to see what content worked the best and received the most engagement. By having this data handy, successful social media implementation will be a breeze. The downside is analytics take time to gather and during that time some good and bad times may come. Just remember it’s all part of the process!

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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