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Digital Marketing News Marketing

When Is Social Media Management Important?

In the modern age, not having social media pages for your website is often seen as your business not even existing to many potential customers. The rise in popularity of social media platforms has made it absolutely critical that you establish your presence and maintain consistency in monitoring and using them to interact with your customers. In this article, we will explain why social media management is important and when you should consider outsourcing it.

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Marketing

3 Ways To Improve Your Social Media Strategy

Social media has grown into a necessity and having a strong social media strategy in place is important for all modern businesses. All of your customers, and potential customers, likely use social media, so it only makes sense that you take the time to ensure your messages are as effective as possible. Keep these 3 tips in mind when crafting your social media strategy to ensure you are consistently reaching your audiences.

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Marketing

Should YOU Outsource Social Media Management?

While managing your own social media accounts is a great way to connect with your audiences and determine their wants and needs, most small business owners don’t have the time needed to invest in them. If you have found yourself in this situation, it may be time to outsource social media management. However, there are typically 3 routes you can take as a business owner.

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Marketing

Easy Ways to Improve Your Organic Search Rank

It’s no surprise that the higher your website ranks in Google’s search results, the more visitors you will have to your website. For this reason, the primary goal of every business owner should be to rank for keywords or keyword phrases that translate directly to customers that are ready to spend money on their products or services. If you want to improve your organic search rank, try these easily implemented strategies.

Refine Your Keywords

The content on your website pages will ultimately determine what you rank for and how well it ranks in Google’s search engine rankings. For this reason, refining your website content to reflect these keywords or keyword phrases is critical if you haven’t done this previously. Try sprinkling these keywords sparingly throughout your content, but don’t use them on all each page to avoid keyword stuffing penalties.

Create a Traffic Funnel

Having existing traffic to your website can also improve your search engine ranking, even if minimally. Posting blogs or products to your social media profiles is a great way to encourage visitors to access your website. From that point, it’s up to you to have great content that encourages them to stay and continue browsing to learn more about your business, products or services.

Cultivate Backlinks

Having credible and high-quality backlinks to your website is a great way to improve your SEO strategy. However, it is easily abused and can detrimentally affect your business is the backlinks are not credible, such as commenting your website link to other WordPress sites. To cultivate meaningful backlinks, try approaching other websites to offer guest blogging services for backlinks or provide high-quality content that other website owners will want to share.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

3 Ways to Increase Your Visibility Online

Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.

Blogging

If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.

Social Media

Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.

Keyword Optimization

As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

Why Should Businesses Invest In Social Media Management Services?

With the rise of social media in recent years, it is unlikely that your business will be receiving its fair share of customers online if you aren’t investing resources and time into your profiles. Even if you are a brick and mortar store, having a social media presence is one of the easiest ways to encourage followers to come into your store. If you don’t have the time or creativity to manage your own social media accounts, you may be interested in social media management services.

While many business owners think that they have the resources needed to manage their own social media accounts, many quickly find out it’s a lot more work than they had originally anticipated. However, many modern marketing and web design firms have now started working to fill this gap by offering affordable social media management services. Here are some of the benefits that can be obtained when you partner with Skynet Solutions for your social media management:

Utilization of Proven Methods

When outsourcing your social media management to a marketing firm, you can be sure that your accounts are in good hands. At Skynet Solutions, we are committed to keeping up with the most recent trends and ensuring that your content is exciting and informative to continue to drive engagement. Not only will this make followers perceive you as an expert in your industry, they will be more likely to listen to your occasional sales pitches.

Continuous Customer Service

Whether you like it or not, having a social media account is the equivalent of opening a 24/7 customer service line. Many modern social media managers are well-versed in conflict resolutions strategies that can de-escalate any situations that have left your customers upset or angry. When you invest in outsourced social media management, you can be sure that your customers are being taken care of while you focus on running your business.

Affordability of Services

On average, the cost of hiring a dedicated social media manager as a member of your organization is around $50k to $70k each year. However, working with a marketing firm, you are able to get these services for much cheaper without the added costs. When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!