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Tag: social marketing

There’s no denying that social media still plays a pivotal role in the way businesses interact with and reach their customers. However, without the appropriate attention to detail, there’s a good chance that you aren’t getting the benefits associated with these platforms as you should. Once you have started implementing your social media strategies and have some reports available, the next step should be performing a social media audit.

A marketing plan is an invaluable tool for small businesses that are hoping to expand or continue to reach new customers. By starting with an introspective look at your business’s strengths, opportunities weaknesses and threats, you can begin to craft the perfect game plan for your business’ entire year. In fact, you will want to do this before getting started. To help make the process easier, this article will outline how to start and easy marketing plan for small businesses that can be expanded on and adjusted to provide a tailored solution for your business.

Now that the year 2019 is coming to a close, we are inching closer and closer to a new decade. Whether you are a start-up or you have been in business since the early 2000s, this is a great time to review your past performance to determine what you can learn from and what you could be doing better to make your business more successful in the upcoming years. In this article, we will explore some of the signs that you may need to update your business goals in 2020 and some easy ways to get started.

With the Christmas shopping season inching closer to the end, it’s more important than ever for small business owners to kick their marketing into overdrive to finish the year as strong as possible. In fact, following some of the tips outlined in this article may make an enormous impact on the success that you achieve in the final days of this year. In this article, we will provide some great last-minute Christmas marketing tips that you can implement for your small business.

With the year coming to a close, there’s a good chance that you are working through the final steps of your existing marketing plan. While you may be tempted to continue using the same strategy for another year, there are many reasons why this may not be the best approach. And, although you are likely busy with the holiday retail season, now is the time to start preparing for next year. If you are struggling to get your 2020 marketing plan ready before the year ends, the experts at Skynet Solutions are here to help.

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.

While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.

For most small businesses, wasting money on inefficient marketing tactics can be a serious setback that provides little to no return on the money that is spent. In fact, their digital marketing budget may only be a fraction of the big businesses they compete against. While you could focus your efforts directly on ads through Facebook or Google, you still might not be converting leads if the rest of your online presence isn’t encouraging them to act.

In an effort to improve Facebook Pages transparency, Facebook is now providing additional information for visiting users. As recently revealed through a Facebook email, the Info and Ads tab will now show the primary country location where Pages are managed. For businesses that choose to outsource their social media management to other countries, this could signal an important change as the visitor’s become more aware of who is responsible for the posts they are seeing.

In the age of the internet, you would be hard pressed to find someone that isn’t utilizing at least one social media platform on a daily basis. With the new prominence of smartphone technology and dedicated social media apps, it has never been easier for businesses to find and connect with their target audiences online. In this article, we will explain how business can leverage the top social media advertising platforms for 2019 to build brand awareness and improve sales.