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Tag: social marketing

With the year coming to a close, there’s a good chance that you are working through the final steps of your existing marketing plan. While you may be tempted to continue using the same strategy for another year, there are many reasons why this may not be the best approach. And, although you are likely busy with the holiday retail season, now is the time to start preparing for next year. If you are struggling to get your 2020 marketing plan ready before the year ends, the experts at Skynet Solutions are here to help.

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.

While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.

For most small businesses, wasting money on inefficient marketing tactics can be a serious setback that provides little to no return on the money that is spent. In fact, their digital marketing budget may only be a fraction of the big businesses they compete against. While you could focus your efforts directly on ads through Facebook or Google, you still might not be converting leads if the rest of your online presence isn’t encouraging them to act.

In an effort to improve Facebook Pages transparency, Facebook is now providing additional information for visiting users. As recently revealed through a Facebook email, the Info and Ads tab will now show the primary country location where Pages are managed. For businesses that choose to outsource their social media management to other countries, this could signal an important change as the visitor’s become more aware of who is responsible for the posts they are seeing.

In the age of the internet, you would be hard pressed to find someone that isn’t utilizing at least one social media platform on a daily basis. With the new prominence of smartphone technology and dedicated social media apps, it has never been easier for businesses to find and connect with their target audiences online. In this article, we will explain how business can leverage the top social media advertising platforms for 2019 to build brand awareness and improve sales.

After years of not living up to expectations and multiple exposed security vulnerabilities, Google is finally throwing in the towel on their own social media network. While this may come as a surprise to the few dedicated users that have adopted the platform as their own, social media experts have predicted this outcome seemingly since its inception. However, although the end of Google+ is slated for April, it’s unlikely that the social media platform will be missed.

If you struggled to reach the engagement and follower levels you had hoped last year, there’s a good chance you are planning a new social marketing strategy for 2019. While new social media platforms are continuously popping up, it can be hard to determine where your business should divert its efforts. In this article, we will explain how to perform a social media audit and offer some tips to make the process easier.

There is no easier way to learn how your brand is perceived than spending time seeing what people are saying about you online. With the expansion of social media and other digital platforms, businesses now have instant access to their target audiences, no matter where they may be. If you are ready to enhance your brand image, here are 3 ways you can listen to your digital audiences.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.