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Tag: seo

With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.

Having great content on your website can provide many different benefits. While anyone can write their own content and run it through spellcheck, writing clearly and achieving the right tone is not everyone’s forte. To ensure your website’s content isn’t lost in translation, you may be wondering if you should enlist the help of a professional content writer.

Did you know that millions of potential customers use local search each day to discover new businesses in their area? No matter what products or services you offer, it is important to take the proper steps necessary to ensure your business can easily be found online and increase the chances of your business being found instead of your competitors. Local SEO is a targeted marketing approach that can help position your business at the top of search engines to help potential customers find and see you.

When you search for something on Google, you likely want the most relevant search result in the quickest amount of time possible. Fortunately, you are not alone! To help meet this growing need for more relevant search results with quick loading times, Google has announced that page speed is now included as a ranking factor for mobile searches.

If you are looking to climb the search engine rankings and improve the exposure that your business receives online, it’s important to understand that it won’t happen on its own. To achieve real results and boost your brand, you have to realize the pivotal role that content marketing and SEO play. Once integrated together correctly, here are some of the ways content marketing and SEO is one of the easiest ways to boost your brand online.

If you haven’t done an audit of the content on your website, there’s never been a better time to get started. Having bad content on your website is one of the easiest ways to let your search engine ranking slide without you knowing why. If you are finding your rankings slipping due to bad content on your website, here are 3 ways you can fix it.

If you are writing blogs for your small business, you likely utilize Google Trends to keep a pulse on what your target audiences are searching for. If you don’t, you are missing out on this powerful tool that can help you make more of an impact and establish credibility in your defined markets. Recently, Google updated their powerful Google Trends tool based on feedback received from their users.

If your website has been underperforming lately and not generating the leads you had hoped for, there’s a good chance you haven’t had a website redesign in quite a long time. Digital trends change very quickly and it’s important business owners take the initiative to keep up with them. While there is no set determination on how often you should update your website, there are a few different signs that can help you determine if you need a new website design.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

The rules for writing content for SEO have changed drastically in the past 5 years as cheap tricks and keyword stuffing have started to become penalized by search engines. While it is important to continue to focus on pleasing search engine crawlers that index your page, providing reader-centered content has become an absolute must. Follow these SEO-ready content writing tips for beginners to improve your search engine ranking and encourage engagement among your website visitors.