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What does a visitor to your website think once they arrive on your home page? While they may initially be drawn in by flashy graphics or a great color palette, the content that is on your website is ultimately what will encourage them to stay and learn more or complete a purchase. For this reason, your website content should be the primary focus of your SEO efforts. Once that has been drilled down, you can start focusing on other facets of optimizing your website.

The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.

While typically the hardest factor in improving the SEO value of your website, building backlinks is important for expanding your reach in search engine rankings. Backlinks are created when other websites use a URL from your website as supporting content or an authoritative source. If you are ready to start focusing on building your own backlinks, here are some easy ways to get started.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

If you aren’t achieving the search engine ranking you think you should, it’s possible that you may not be paying as much attention to minor SEO techniques as you might think. While there are many factors that can contribute to your overall page ranking, there are several key points that must be accounted for to ensure the best possible results. If you are looking to improve your search engine ranking, check your website to see if you have missed one or more of these 3 common SEO mistakes.