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Digital Marketing News Support

HTTP Security Warnings Coming in October

If your website still hasn’t migrated to HTTPS, visitors using the Chrome browser will soon begin seeing security warnings that label your page as “Not Secure”. This new feature, arriving in October of 2016 with Chrome Version 62, will be shown based on the browser’s detection of a few different website components that could potentially cause security threats including password fields, payment fields and other text fields the browser believes could be susceptible, even while in Incognito mode.

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Marketing

Is Your Website Making This Common Mistake?

In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.

One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.

Writing Content for SEO

One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.

Still Need Help With Content Writing?

If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

What is the Difference Between Content Creation and Content Curation?

If you are managing your own social media accounts, you likely are already engaging in content creation and content curation, even if you don’t realize it. To better understand what each of these means and why it is important, it is first necessary to define the terms. Content creation is developing your own original content for social media, while content curation is utilizing relevant content from other sources that your social media audiences will be interested in or find value in.

What is a Good Balance of Each Content Type?

It would be great if we had the ability to tell you which content type should be utilized and what percentage ratios they should be used; however, no business and their audience are the same. This unique challenge for each business requires the ability to remain flexible and test your content strategies to determine the best return on investment. However, there are some helpful guidelines you can follow to ensure the best return on investment for both your business and its potential customers.

Content Creation Strategies

Content creation should involve the creation of unique social media posts, blogs that can be easily shared on social media and other visual content such as videos, infographics or relevant images. This content should always link back to your website to drive traffic and sales conversions whenever possible. It is important to not overdo it when pitching your products to customers. If you are continually trying to sell, they will likely be turned off by future content updates.

Content Curation Strategies

To successfully provide relevant curated content, a social media manager really only needs to find and share information that they find relevant to their business or the businesses audience. Depending on your business strategies, content curation can also include viral videos or memes to help boost engagement. Determining the proper content curation strategies and the frequency of posts including them takes some trial and error but will benefit your business immensely when determined.

Still Need Assistance with Content Development?

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

How Can Search Marketing Benefit Your Business?

You likely have a pretty good idea about what SEO is how it can benefit your business through reading our previous blogs. Though search marketing includes SEO, it is an umbrella term that covers both SEO and SEM, or search engine marketing. This article hopes to give you a better idea of the individual aspects of search marketing and how they can benefit you.

What is SEO?

SEO, or search engine optimization, is the process of strategically adjusting your site’s content to achieve higher search rankings. Often this will include keyword research to determine what phrases and search queries you can improve upon. The goal of search engine optimization is to gain unpaid, organic traffic to your website or web page. SEO can also include the editing of HTML or other associated coding to help ensure your website is easily indexed by search engines. In recent years, mobile website functionality has become pivotal in achieving higher search rankings. Sound like too much to do on your own? Contact the experts at Skynet Solutions!

What is SEM?

Search engine marketing, unlike SEO, relies primarily on monetary transactions for website traffic and continued growth. This category includes paid search ads, paid search marketing and PPC advertising. This process provides a paid listing that allows your website to appear at the top of, or near, the search results. As a beginner, navigating the ins and outs of paid digital advertising may be a struggle. It can hard to determine who you would like to reach and the best way to do implement your marketing strategies. Fortunately, the experts at Skynet Solutions are here to help! Let us take care of the heavy lifting while you focus on your business.

Why Skynet Solutions for Search Marketing?

The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, the internet is our domain. We are well versed in the various avenues of marketing online. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

How Do I Choose Keywords for My Website?

If you run a website or blog, you likely have heard about the importance of keywords for search engine optimization. In marketing, keywords are a source of valuable boosts to organic traffic and using the right keywords could help spur growth. But how do you choose the RIGHT keywords for your website? Keyword research isn’t about bringing everyone in the world to your website, it’s about getting the right visitors to your website. By performing keyword research, you can often notice industry trends that are happening and cater your content to the best possible individuals based on the products or services that you offer. This is important in motivating your potential customers in nearly any niche your business may fall into.

Finding Valuable Keywords

There are many different tools available to help determine the proper keywords for your website or blog. To get you started, we will focus primarily on FREE Google based services, since most web traffic is coming from this search engine. Here is how you can find valuable keywords for your website content.

Google Analytics Search Terms Report

If your website already supports Google Analytics, you can take advantage of the Search Terms Report functionality that is already available. Sign into your AdWords account, click the campaigns tab, click the keywords tab and then click the search terms button. This will show you any keywords on your website that triggered clicks or impressions. This spreadsheet will give you a pretty good idea of what keywords your website is already ranking on. If you notice some of the keywords from your report aren’t receiving as much attention as you would like, try incorporating these keywords into future content. This process takes care of existing keywords, but how do you determine new keywords?

Google Trends

Recently, Google Trends has become a valuable resource for keyword research and search query trends. By knowing exactly what your potential customers are searching for and how they are searching for it, content can be catered to those segments. This tool also shows you the popularity of the term you search for. To use Google Trends, type your general topic or phrase into the search bar at the top of the page or choose from the predictive options that pop up when entering your keyword. Once the results populate, you will first notice the interest over time section. This can help determine if the keyword is being searched often or not. By researching the related queries, you can determine the most popular or rising keywords and implement them into your future content.

Still Need Assistance with Keywords?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

The Beginner’s Guide to WordPress SEO

In recent years, WordPress has solidified itself as one easiest and most user-friendly content management systems available. As a FREE platform, business owners and bloggers have the tools and access to customization options to create the website of their dreams. However, one overlooked aspect is the easy implementation of WordPress SEO.

What is SEO?

SEO, or search engine optimization, is the process of enhancing your natural and organic search rankings through a variety of steps. No matter what search engine you use, you likely have noticed that certain results rank higher than others. Through SEO implementation, your site will rank higher allowing it to be accessed more easily by a wider audience.

Utilizing WordPress SEO Plugins

There are many different WordPress plugins that focus on SEO enhancement for your website. Because WordPress was originally set up as a blogging platform, creating SEO ready content is an absolute priority to achieve the desired search ranking. The following WordPress SEO plugins can help determine if your content is SEO ready or needs adjustments:

  • Yoast SEO – WordPress SEO by Yoast is one of the most popular SEO plugins available on the platform, and for good reason. For most, the user-friendly interface and content suggestions are more than enough to provide SEO ready content. Yoast also features a page analysis tool and XML sitemaps functionality.
  • All in One SEO Pack – All in One SEO Pack is an alternative to Yoast that addresses many of the SEO problems that WordPress webmasters face.

Even if you have no experience in performing proper SEO, you can use this plugin for a wide variety of challenges. Other features included in this plugin are Google Analytics support, automatic generation of META tags and helps you avoid duplicate content.

Keywords for WordPress SEO

When writing your blog, it is important to focus on keywords that you are trying to rank for or variations of those keywords. If you are in a highly competitive market, try included long tail search phrases that are more targeted. Once your blog has been written, you can check the status of your SEO through one of the mentioned plugins prior to posting for the biggest impact.

Still Need Assistance with WordPress SEO?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!