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Tag: search results

The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.

With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.

While typically the hardest factor in improving the SEO value of your website, building backlinks is important for expanding your reach in search engine rankings. Backlinks are created when other websites use a URL from your website as supporting content or an authoritative source. If you are ready to start focusing on building your own backlinks, here are some easy ways to get started.

When you search for something on Google, you likely want the most relevant search result in the quickest amount of time possible. Fortunately, you are not alone! To help meet this growing need for more relevant search results with quick loading times, Google has announced that page speed is now included as a ranking factor for mobile searches.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.