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Important Considerations Before Hiring a Content Writer

As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.

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Digital Marketing News Marketing

Utilizing Structured Data for SEO

The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.

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Does SEO Fit Your Business’ Marketing Goals?

With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.

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Improving Your Mobile Marketing Strategy

In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

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Digital Marketing News Marketing

Should You Hire a Professional Content Writer?

Having great content on your website can provide many different benefits. While anyone can write their own content and run it through spellcheck, writing clearly and achieving the right tone is not everyone’s forte. To ensure your website’s content isn’t lost in translation, you may be wondering if you should enlist the help of a professional content writer.

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Marketing

3 Creative Marketing Ideas To Expand Your Reach

While search engine optimization should be your primary goal, there are many different ways your business can expand its reach online and provide great content to draw in potential customers. By employing creative marketing ideas, you will be able to effectively expand your voice among a sea of competitors and draw new customers to your business. In this article, we will explain the most common ways that business can flex their creative muscles and make more of an impact online.