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Tag: online marketing

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.

Now that Halloween has passed, we’ve officially entered the busiest shopping season of the year. With Christmas drawing closer and closer, it’s more important than ever for businesses to start implementing their marketing plans and reaching the right audiences before their competitors can. No matter what industry you are in, if you provide a service or products, you may need marketing help for the holidays. Here’s why!

What does a visitor to your website think once they arrive on your home page? While they may initially be drawn in by flashy graphics or a great color palette, the content that is on your website is ultimately what will encourage them to stay and learn more or complete a purchase. For this reason, your website content should be the primary focus of your SEO efforts. Once that has been drilled down, you can start focusing on other facets of optimizing your website.

In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.

As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.

The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.

In the modern age, not having social media pages for your website is often seen as your business not even existing to many potential customers. The rise in popularity of social media platforms has made it absolutely critical that you establish your presence and maintain consistency in monitoring and using them to interact with your customers. In this article, we will explain why social media management is important and when you should consider outsourcing it.

Understanding the content that your audience finds most appealing is one of the easiest ways to ensure your message is impactful. To do this, it is important that you take the time to refine your marketing focus and utilize strategies that have provided proven results. In this article, we will explain why honing in on the right marketing focus is important and some tips to leverage that focus once it has been pinpointed.