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Tag: marketing

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

If you are interested in growing your local business online, you likely have heard about search engine optimization (SEO) but don’t fully understand what you need to do to improve yours. While local SEO can get as difficult as you want it to be, there are several simple steps that local businesses can take to improve their SEO. If you are ready to get your business rank in the search engine results higher for your target keywords, start by focusing on these simple steps.

Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.

While search engine optimization should be your primary goal, there are many different ways your business can expand its reach online and provide great content to draw in potential customers. By employing creative marketing ideas, you will be able to effectively expand your voice among a sea of competitors and draw new customers to your business. In this article, we will explain the most common ways that business can flex their creative muscles and make more of an impact online.

Did you know that millions of potential customers use local search each day to discover new businesses in their area? No matter what products or services you offer, it is important to take the proper steps necessary to ensure your business can easily be found online and increase the chances of your business being found instead of your competitors. Local SEO is a targeted marketing approach that can help position your business at the top of search engines to help potential customers find and see you.

For local businesses, local citations are important for driving business and continually bringing new customers to your storefront. Ensuring your business is represented by the seemingly endless list of business listings is critical for maintaining your reputation. In this article, we will explain the different ways your business can take advantage of manual local citations submissions, local data aggregator submissions and services like Yext as well as why it is important.

If you haven’t done an audit of the content on your website, there’s never been a better time to get started. Having bad content on your website is one of the easiest ways to let your search engine ranking slide without you knowing why. If you are finding your rankings slipping due to bad content on your website, here are 3 ways you can fix it.

Google recently unveiled a new Agency Dashboard for Google My Business that allows marketing firms and SEO managers to efficiently manage multiple listings at once. Announced nearly a month ago, this exciting new feature is now live. In this article, we will take a look at some of the new features that can be found in the new Google My Business Agency Dashboard and how they can support local marketing agencies.

If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.