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Tag: marketing

As a small business owner, you likely know that you should be investing at least some of your marketing budget into PPC advertising; however, you may not know how to get started or what options are available to you. With the rise in social media advertising over recent years, PPC has not only become more affordable but it has also simplified to process of reaching the right customers. If you are asking yourself “Which PPC platform is right for me?” here are two proven options you should be looking into.

Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.

In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.

As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.

Now that 2019 is in full swing, digital marketers are beginning to have a clearer picture of what SEO strategies are most important for success this year. Although Google is constantly changing the algorithm used to rank websites, there are several techniques that businesses can use to ensure they are making the most of their search engine optimization efforts. In this article, we will explore the top 4 ways to increase your SEO in 2019 and provide some tips to help you get started.

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.

With the increased prominence of social media, there has never been a better time to take advantage of influencer marketing to get your products in front of a large audience. While there is still some confusion about how this new marketing approach works, there are many great benefits that can be achieved by partnering with an influencer to expand your reach. In this article, we will explain what influencer marketing is and offer some tips for finding the right partner for your business.

Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.

In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.