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Tag: marketing

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.

With the increased prominence of social media, there has never been a better time to take advantage of influencer marketing to get your products in front of a large audience. While there is still some confusion about how this new marketing approach works, there are many great benefits that can be achieved by partnering with an influencer to expand your reach. In this article, we will explain what influencer marketing is and offer some tips for finding the right partner for your business.

Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.

In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

If you are interested in growing your local business online, you likely have heard about search engine optimization (SEO) but don’t fully understand what you need to do to improve yours. While local SEO can get as difficult as you want it to be, there are several simple steps that local businesses can take to improve their SEO. If you are ready to get your business rank in the search engine results higher for your target keywords, start by focusing on these simple steps.

Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.

While search engine optimization should be your primary goal, there are many different ways your business can expand its reach online and provide great content to draw in potential customers. By employing creative marketing ideas, you will be able to effectively expand your voice among a sea of competitors and draw new customers to your business. In this article, we will explain the most common ways that business can flex their creative muscles and make more of an impact online.

Did you know that millions of potential customers use local search each day to discover new businesses in their area? No matter what products or services you offer, it is important to take the proper steps necessary to ensure your business can easily be found online and increase the chances of your business being found instead of your competitors. Local SEO is a targeted marketing approach that can help position your business at the top of search engines to help potential customers find and see you.