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Tag: marketing

With the year coming to a close, there’s a good chance that you are working through the final steps of your existing marketing plan. While you may be tempted to continue using the same strategy for another year, there are many reasons why this may not be the best approach. And, although you are likely busy with the holiday retail season, now is the time to start preparing for next year. If you are struggling to get your 2020 marketing plan ready before the year ends, the experts at Skynet Solutions are here to help.

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.

Now that Halloween has passed, we’ve officially entered the busiest shopping season of the year. With Christmas drawing closer and closer, it’s more important than ever for businesses to start implementing their marketing plans and reaching the right audiences before their competitors can. No matter what industry you are in, if you provide a service or products, you may need marketing help for the holidays. Here’s why!

As a small business owner, you likely know that you should be investing at least some of your marketing budget into PPC advertising; however, you may not know how to get started or what options are available to you. With the rise in social media advertising over recent years, PPC has not only become more affordable but it has also simplified to process of reaching the right customers. If you are asking yourself “Which PPC platform is right for me?” here are two proven options you should be looking into.

Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.

In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.

As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.

Now that 2019 is in full swing, digital marketers are beginning to have a clearer picture of what SEO strategies are most important for success this year. Although Google is constantly changing the algorithm used to rank websites, there are several techniques that businesses can use to ensure they are making the most of their search engine optimization efforts. In this article, we will explore the top 4 ways to increase your SEO in 2019 and provide some tips to help you get started.

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.