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As a business, you likely strive to ensure you are cracking the first page of the search engine rankings and, more importantly, obtaining that coveted first position. Not only does this position assist with lead generation, but it also provides a large amount of website traffic that can help expose your business to new customers. But with the evolution of paid advertising and social media, does search ranking really matter anymore? Let’s take a look at the evidence.

After years of not living up to expectations and multiple exposed security vulnerabilities, Google is finally throwing in the towel on their own social media network. While this may come as a surprise to the few dedicated users that have adopted the platform as their own, social media experts have predicted this outcome seemingly since its inception. However, although the end of Google+ is slated for April, it’s unlikely that the social media platform will be missed.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

Google recently unveiled a new Agency Dashboard for Google My Business that allows marketing firms and SEO managers to efficiently manage multiple listings at once. Announced nearly a month ago, this exciting new feature is now live. In this article, we will take a look at some of the new features that can be found in the new Google My Business Agency Dashboard and how they can support local marketing agencies.

If you are running an outdated version of WordPress you likely received a Google Search Console email recently recommending that you manually update your WordPress core file. Because WordPress powers nearly 60% of all websites on the internet, this shouldn’t be a surprise as Google continues to work towards improved internet security and an exceptional user experience. To ensure this, it appears Google now monitors your WordPress version and provides reminders when updates haven’t been completed for critical security flaws that haven’t been corrected.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.

If your website still hasn’t migrated to HTTPS, visitors using the Chrome browser will soon begin seeing security warnings that label your page as “Not Secure”. This new feature, arriving in October of 2016 with Chrome Version 62, will be shown based on the browser’s detection of a few different website components that could potentially cause security threats including password fields, payment fields and other text fields the browser believes could be susceptible, even while in Incognito mode.

Google has recently started providing a new feature to users of Google My Business and although your profile may not have it yet, the change is likely on the way. Access to the experimental service has been initially provided through invite only but Google is hoping to expand this feature to more businesses over time. If you currently have access to the service, it will be found in your Google My Business account under “Manage Location”.