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Tag: digital marketing

While search engine optimization should be your primary goal, there are many different ways your business can expand its reach online and provide great content to draw in potential customers. By employing creative marketing ideas, you will be able to effectively expand your voice among a sea of competitors and draw new customers to your business. In this article, we will explain the most common ways that business can flex their creative muscles and make more of an impact online.

When you search for something on Google, you likely want the most relevant search result in the quickest amount of time possible. Fortunately, you are not alone! To help meet this growing need for more relevant search results with quick loading times, Google has announced that page speed is now included as a ranking factor for mobile searches.

If you are looking to climb the search engine rankings and improve the exposure that your business receives online, it’s important to understand that it won’t happen on its own. To achieve real results and boost your brand, you have to realize the pivotal role that content marketing and SEO play. Once integrated together correctly, here are some of the ways content marketing and SEO is one of the easiest ways to boost your brand online.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.

With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance.  According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If...

While managing your own social media accounts is a great way to connect with your audiences and determine their wants and needs, most small business owners don’t have the time needed to invest in them. If you have found yourself in this situation, it may be time to outsource social media management. However, there are typically 3 routes you can take as a business owner.

Unlike a brick and mortar store, your website is open 24 hours a day to sell your products or give potential customers information about the products or services you offer. However, if you aren’t receiving the right amount of traffic to your website, you likely aren’t getting the value out of it that you could. If you are looking for ways to drive website traffic, try implementing these 3 effective and tested methods.

If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.