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Tag: digital marketing

As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.

Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.

In the coming weeks, it is likely that you will be presented with the option to upgrade to WordPress 5.0. While you may have upgraded your core files in the past without warning, there are many reasons why you should carefully ensure you are ready to upgrade to avoid plugin failures or other common site-breaking issues. Perhaps the most anticipated feature included in WordPress 5 is the Gutenberg WordPress editor that seeks to make page creation easier.

With the rising prominence of mobile search in recent years, and the expectation for this trend to continue growing, many businesses are wondering if it makes sense to invest in a mobile app. According to estimates, 92% of mobile device usage is spent on apps while only 8% is used on web browsing. While this may seem like a dramatic shift, that doesn’t mean that all businesses need or should pursue the release of a mobile app.

If you have put in the effort to grow your email lists but are having trouble finding the best way to utilize them, you’ve come to the right place. While the concept of email marketing can seem like a difficult process, it has never been easier to boost your ROI with this strategy. However, to make sure your message is as effective as possible, it is important to ensure your campaigns are as efficient and streamlined as possible.

With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.

There is no easier way to learn how your brand is perceived than spending time seeing what people are saying about you online. With the expansion of social media and other digital platforms, businesses now have instant access to their target audiences, no matter where they may be. If you are ready to enhance your brand image, here are 3 ways you can listen to your digital audiences.

In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.