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Tag: digital marketing

You know you have a great product and, if it could just reach the right people, they would be interested in purchasing them. Fortunately, with advertising businesses have the opportunity to expand their audiences and ensure their products are front-and-center for potential customers that are looking for products just like theirs. In this article, we will look at the importance of ensuring your ad copy is great and provide some easy steps to fine-tune it.

After years of not living up to expectations and multiple exposed security vulnerabilities, Google is finally throwing in the towel on their own social media network. While this may come as a surprise to the few dedicated users that have adopted the platform as their own, social media experts have predicted this outcome seemingly since its inception. However, although the end of Google+ is slated for April, it’s unlikely that the social media platform will be missed.

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.

If you struggled to reach the engagement and follower levels you had hoped last year, there’s a good chance you are planning a new social marketing strategy for 2019. While new social media platforms are continuously popping up, it can be hard to determine where your business should divert its efforts. In this article, we will explain how to perform a social media audit and offer some tips to make the process easier.

With the increased prominence of social media, there has never been a better time to take advantage of influencer marketing to get your products in front of a large audience. While there is still some confusion about how this new marketing approach works, there are many great benefits that can be achieved by partnering with an influencer to expand your reach. In this article, we will explain what influencer marketing is and offer some tips for finding the right partner for your business.

As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.

Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.

In the coming weeks, it is likely that you will be presented with the option to upgrade to WordPress 5.0. While you may have upgraded your core files in the past without warning, there are many reasons why you should carefully ensure you are ready to upgrade to avoid plugin failures or other common site-breaking issues. Perhaps the most anticipated feature included in WordPress 5 is the Gutenberg WordPress editor that seeks to make page creation easier.

With the rising prominence of mobile search in recent years, and the expectation for this trend to continue growing, many businesses are wondering if it makes sense to invest in a mobile app. According to estimates, 92% of mobile device usage is spent on apps while only 8% is used on web browsing. While this may seem like a dramatic shift, that doesn’t mean that all businesses need or should pursue the release of a mobile app.