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Tag: digital marketing

In an effort to improve Facebook Pages transparency, Facebook is now providing additional information for visiting users. As recently revealed through a Facebook email, the Info and Ads tab will now show the primary country location where Pages are managed. For businesses that choose to outsource their social media management to other countries, this could signal an important change as the visitor’s become more aware of who is responsible for the posts they are seeing.

In the age of the internet, you would be hard pressed to find someone that isn’t utilizing at least one social media platform on a daily basis. With the new prominence of smartphone technology and dedicated social media apps, it has never been easier for businesses to find and connect with their target audiences online. In this article, we will explain how business can leverage the top social media advertising platforms for 2019 to build brand awareness and improve sales.

You know you have a great product and, if it could just reach the right people, they would be interested in purchasing them. Fortunately, with advertising businesses have the opportunity to expand their audiences and ensure their products are front-and-center for potential customers that are looking for products just like theirs. In this article, we will look at the importance of ensuring your ad copy is great and provide some easy steps to fine-tune it.

After years of not living up to expectations and multiple exposed security vulnerabilities, Google is finally throwing in the towel on their own social media network. While this may come as a surprise to the few dedicated users that have adopted the platform as their own, social media experts have predicted this outcome seemingly since its inception. However, although the end of Google+ is slated for April, it’s unlikely that the social media platform will be missed.

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.

If you struggled to reach the engagement and follower levels you had hoped last year, there’s a good chance you are planning a new social marketing strategy for 2019. While new social media platforms are continuously popping up, it can be hard to determine where your business should divert its efforts. In this article, we will explain how to perform a social media audit and offer some tips to make the process easier.

With the increased prominence of social media, there has never been a better time to take advantage of influencer marketing to get your products in front of a large audience. While there is still some confusion about how this new marketing approach works, there are many great benefits that can be achieved by partnering with an influencer to expand your reach. In this article, we will explain what influencer marketing is and offer some tips for finding the right partner for your business.

As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.

Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.