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Tag: digital marketing news

In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

In the modern age, not having social media pages for your website is often seen as your business not even existing to many potential customers. The rise in popularity of social media platforms has made it absolutely critical that you establish your presence and maintain consistency in monitoring and using them to interact with your customers. In this article, we will explain why social media management is important and when you should consider outsourcing it.

For local businesses, local citations are important for driving business and continually bringing new customers to your storefront. Ensuring your business is represented by the seemingly endless list of business listings is critical for maintaining your reputation. In this article, we will explain the different ways your business can take advantage of manual local citations submissions, local data aggregator submissions and services like Yext as well as why it is important.

If you use any online software during your day to day business tasks, you likely have started to receive messages about the General Data Protection Regulation, or GDPR, law that will be going into effect on May 25, 2018. This new European Union privacy law will serve as a replacement to the existing European Data Protection Directive to bring EU member states under a single umbrella that can be enforced by one data protection law. The GDPR establishes clear regulations and guidelines on how businesses or online entities are able to securely process, use, exchange or store data.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

If your website still hasn’t migrated to HTTPS, visitors using the Chrome browser will soon begin seeing security warnings that label your page as “Not Secure”. This new feature, arriving in October of 2016 with Chrome Version 62, will be shown based on the browser’s detection of a few different website components that could potentially cause security threats including password fields, payment fields and other text fields the browser believes could be susceptible, even while in Incognito mode.

Google has recently started providing a new feature to users of Google My Business and although your profile may not have it yet, the change is likely on the way. Access to the experimental service has been initially provided through invite only but Google is hoping to expand this feature to more businesses over time. If you currently have access to the service, it will be found in your Google My Business account under “Manage Location”.