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Tag: Digital Advertising

While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.

Many SEO and digital marketing experts try to create the illusion that successful digital marketing can only be achieved with the help of an expensive agency. While it can help simplify the process and help you quickly reach your marketing goals, some of the myths they push on a daily basis aren’t actually grounded in reality. In this article, we will debunk common digital marketing myths to help you cut through the noise and see what is really important for success online.

You know you have a great product and, if it could just reach the right people, they would be interested in purchasing them. Fortunately, with advertising businesses have the opportunity to expand their audiences and ensure their products are front-and-center for potential customers that are looking for products just like theirs. In this article, we will look at the importance of ensuring your ad copy is great and provide some easy steps to fine-tune it.

As the face of your business online, your website is the number one marketing and sales tool that you have at your disposal. However, if your website doesn’t function as intended and your users having a difficult time using it, they likely won’t stick around long. In this article, we will look at some common website mistakes that may be hurting your business and offer some tips to fix them.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

Unlike a brick and mortar store, your website is open 24 hours a day to sell your products or give potential customers information about the products or services you offer. However, if you aren’t receiving the right amount of traffic to your website, you likely aren’t getting the value out of it that you could. If you are looking for ways to drive website traffic, try implementing these 3 effective and tested methods.

There was once a time in the not-so-distant past when ripping a phone book in half was considered a huge feat of strength. As a big, bulky book, the Yellow Pages were once a guide to the world around you where everything was just a turn on the rotary dial away. However, in recent years this once mighty book has grown considerably smaller, leading many small business owners to wonder if it still makes sense to invest in Yellow Pages advertising.