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Tag: AdWords

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are:...