Think Local: Optimize Your Google My Business Listing
For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.
Complete Your Profile
Your Google My Business profile should be filled out as completely as possible for the best results. In general, most questions that potential customers should have will be answered by these sections, including contact information and business hours. Take the time to add high-quality images of your business, menus or products and services you offer.
If you neglect to complete the information on your own, ANYONE can suggest an edit to it, including competitors or disgruntled customers. Keep your business safe and ensure your profile is as complete as possible. Always watch your Google My Business dashboard for any changes that have been suggested to ensure there are no edits that you didn’t make needing approval.
Utilize Google Posts
A new addition to Google My Business, posts show up underneath your business information to provide extra information or announce company news. Each post allows the profile owner to create a call to action without the payment required by Google Ads. One easy way to drive traffic to your website is to create posts that link to your latest blog or a new product.
The more creative you are with your Google My Business posts, the more of a chance they have to pay off and work in your favor. Posts will remain visible for 7 days before they are no longer attached to your Google My Business listing. For this reason, it is important to add a new one following a reminder from Google to the email you used to sign up.
Why Skynet Solutions for Digital Marketing?
Skynet Solutions is committed to providing the best digital marketing services possible. If you are ready to expand your web presence, refresh your website design or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on Facebook, Twitter, Google+ and LinkedIn!