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Reach Your Customers with Search Engine Marketing

The Internet opened a whole new medium of advertising, and there are a couple of ways you can go about it. You do a rush job and create something ugly and bland, or you can take advantage of a professional service and get something beautiful. There’s a lot of noise online and at Skynet Solutions we know how to create advertisements that stand out above the fray. From website banners to email campaigns, the Skynet Solutions design team can craft you what you need.

What is Search Engine Marketing?

Search Engine Marketing can take many forms including social media ads, pay per click search engine ads and video ads. We have extensive experience finding and crafting the perfect online ads to meet your specific needs. No matter what your target demographic or message is, we can help ensure your online ads are effective.

What is Possible with Search Engine Marketing?

You would likely be surprised by the wide variety of ways to advertising your business online. It is important to test different digital advertising channels to determine what works best for your business, then monitor and adapt. Here are some of the common Search Engine Marketing options that are effective for most businesses when properly implemented.

1

Banner Ads

You see them everywhere. Nearly every website relies on ad income to pay the bills. That means there are millions of potential places for your banner ads. Our experience with banner ad design is vast, and we know how to make you look good on the web. We can also help you identify the best websites to place those ads, where they will be visible to your target customers.

2

Facebook Ads

Just about everyone is on Facebook. Facebook provides a robust advertising system that gets views and likes for your company page. Facebook ad design can be a bit complicated due to Facebook’s rules, but after years of experience, we’ve learned to successfully navigate the system. Our team stays on top of any changes to make sure your ads are being created with the most up-to-date information possible.

3

Google Ads

Google AdWords is probably the most commonly used form of Search Engine Marketing. With various shapes and sizes available, Google AdWords isn’t the easiest thing to master. However, like Facebook Ads, we’ve had years of practice and have Google AdWords ad creation down to a science. Get in touch with us, and we’ll come up with a look that works for you.

4

Bing Ads

Although Google is commonly seen as the leader of search engines, Bing is responsible for roughly one-third of all desktop searches in the United States. When you invest in Bing Ads, your ad can potentially appear in the search results for not only Bing, but Yahoo! and MSN as well. While the pay-per-click (PPC) model may seem intimidating, we can get you great results with whatever budget you are working with.

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Expanding Your Reach

Determining the demographics, you want to reach and crafting your message to make an impact on them is critical for digital marketing success through Search Engine Marketing. Once your intended audience is known, you can then start crafting an Search Engine Marketing plan and begin implementation. While the ads are running, conserve your hard-earned money by monitoring how effective your ads are and adjusting them as necessary for greater impact.

1

Retargeting

If you’ve ever held off on buying a product that you’ve searched for online only to start seeing advertisements for it, you are already aware of how retargeting works. Once your audiences have shown an interest in a product or service, retargeting allows your business to remain visible to provide more recognition and convert browsers into buyers. Individuals that are served retargeting ads are 70% more likely to purchase products or services from your website.

2

Email Campaigns

One of the best ways to keep in touch with customers is via email. A well-designed email newsletter can do wonders for your business. We live and breathe email campaign design and management, and we’d love to take care of it for you.

3

Video Ads

While video advertising traditionally was available on television, the growth of YouTube has led to new, affordable advertising opportunities for businesses. When using YouTube, you likely have seen the video ads that play before your requested video. Not only does having your video in that position provide a great return on investment, it helps increase your exposure to YouTube’s diverse and growing audiences.

Not what you are looking for?

Check out the links below for more information on the various marketing services that we offer.

Why Skynet Solutions for Search Engine Marketing?

Search Engine Marketing can help expose your product to more customers, improve your business’s online reputation and draw more traffic to your website. As a Tulsa advertising firm, we can help develop and implement the best possible online ads to meet your marketing goals, then monitor and tweak them if necessary for the most impact. If you are interested in learning more about our Search Engine Marketing services, we would love to talk to you. Check out the links below for more information on the different online marketing services we offer.

Email Marketing

One of the most cost effective and commonly used forms of marketing. Learn how to get the most out of Email Marketing.

Traffic Analysis

Tracking and analyzation of statistics about your website. Find out how your customers’ behavior on your website is a key to success.

Social Media

Learn how to connect to your audience on a personal level through social networks and grow your business through them.

Get On The Map

Getting your business on the map, is extremely important for growth and exposure. Find out what the benefits to your business are.