With over 2 billion views a day, YouTube is the second most visited site in the world. Those numbers alone make other forms of video marketing, such as TV Commercials, seem vastly inferior in the modern age. Why pay insane prices for ad space on TV when you can put yourself in front of 2 billion views per day for free?
Video is unique in that it gives you a visual and audible medium to demonstrate or promote your service/ product. YouTube itself is unique because of its huge and very active community. You’ll almost always get some form of feedback in the form of likes, dislikes, comments, and views, allowing you to adjust and figure out what kind of content gets the best response in your industry.
YouTube also offers great paid advertising services to help expand your business online. With YouTube advertising, business owners can get their videos or overlay ads to show up before or during other popular videos in order to put your business in front of even more people. This cost-effective marketing solution can provide, on average, a higher return on investment than other platforms, such as television advertising, with immediate feedback.
The growing demand for video across social networks has made an impressive impact on modern digital marketing strategies. By creating a YouTube account and providing quality content, it is easier than ever for small businesses to effectively expand their reach online. Here are some of the benefits of a YouTube account for businesses:
Only 9% of small businesses in the United States currently use YouTube to reach it’s nearly 1.3 billion users. This untapped market provides an excellent opportunity for small businesses to expand their reach to a wider audience than would be available on other digital platforms. Not only is this a cost-effective way to promote your business, it allows businesses to get their name in front of potentially millions of customers.
YouTube was purchased by Google in 2006, leading many videos to have high ranking potential in organic search engine results. Much like your web page content, the description and title of your videos can provide powerful results to increase your web presence. Since Google owns YouTube, videos hosted on the platform have a tendency to rank routinely high.
YouTube videos are shareable across a wide variety of platforms, including direct sharing to Facebook, LinkedIn or Twitter and the ability to embed the video on your website for increased visibility. Sharing your video is important because the more popular a video is, the more likely it is going to rank higher on both Google and YouTube.
Nearly every viral video you have seen likely originated from YouTube. Videos from the platform are constantly being shared with friends, family, co-workers and anything in between through email, social media and forums. To become viral, they video must continue being shared, making creating exciting and entertaining content a must.
If you are struggling to keep up with the demands of your social media networks, Skynet Solutions is here to help. We can help determine the best social media strategy for your business to ensure consistent growth and engagement. If you are ready to get started, we would love to talk to you. Check out the links below for more information on the different online marketing services we offer.