Facebook posted 1.15 billion daily active users on mobile alone in 2016. That number has grown consistently at a rate of nearly 23% annually. There is no denying that Facebook is one of the best ways to get your products in front of potential customers. However, just having a page isn’t enough to create a sustainable business.
Though Facebook has demonstrated its staying power, how would your business reach out to potential customers if it disappeared? Through the implementation of contests, newsletters or giveaways, businesses have the opportunity to grow their mailing lists to ensure future success if disaster strikes. Be sure not to abuse your leads with unnecessary emails and sales attempts or they may not stick around.
The best part of creating a Facebook business page is that there are no start-up costs. With the potential to reach so many individuals looking for your services or products for FREE, businesses have nothing to lose. However, there are many affordable opportunities to put your digital marketing budget to work with Facebook.
Compared to traditional advertising options (print, radio or TV), Facebook ads are an inexpensive way to increase exposure for your brand. With the option to set your own parameters for who you want to reach and how much you are willing to spend; phenomenal results can be achieved. Afraid to try it on your own? Skynet Solutions provides expert Facebook advertising services. Contact us today for a quote!
Automatic Mobile Optimization
Did you know that a good chunk of web traffic is now coming from mobile devices? One of the biggest benefits of a Facebook business page is the automatic implementation of mobile friendly pages. This means that anyone who visits your Facebook business page from a mobile site will automatically receive the best browsing experience possible.
Furthermore, a Facebook business page creates a clickable phone number that can help increase direct phone calls to your business. Mobile visitors will also be able to see your hours of operation, reviews and the address of your business. This can help build organic traffic to your business with minimal effort.
Increase Traffic to Your Website
If you are consistently posting quality blogs on your website, you should also be sharing those links through social media. This is one of the easiest ways to get potential customers to view your website and learn more about your business.
If you are trying to draw attention to a service or product that you offer, Facebook business pages also allow you to post a dedicated link. This can put potential customers in the immediate position to purchase your products. It is important to ensure your website is optimized to show eye-catching featured images as they are shown directly in the link.