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Connect to your Audience.

Facebook has become one of the most important online outlets for businesses of all sizes in recent years. With an optimized business page and proper maintenance, you can market your products or services to a wide audience easily and efficiently. However, consistently providing exciting or informative information regularly is critical in encouraging engagement and growth.

Having a Facebook business page isn’t only about directing people to great deals in your store or trying to be a salesman. It’s about making a human connection to your fans and friends while letting some personality show through. Facebook also provides a lot of tools for events, competitions, and other forms of engagement and community feedback.

On the more technical side, Facebook is also a great way to boost your SEO or search engine optimization. All of your posts will be indexed by search engines, making your business more visible on the web. Even if you aren’t getting thousands of likes on Facebook itself, all of the content you post will be passively bringing more attention to your business.

The Benefits of a Facebook Business Page

There are many benefits that your company can obtain with a well-maintained Facebook business page. With the continual drop in organic reach imposed by Facebook for businesses, some have said that the struggle is not worth it. However, by providing consistent, quality posts you can encourage sharing and make your business more noticeable. Here are some of the benefits of a Facebook business page:

Lead Generation

Facebook posted 1.15 billion daily active users on mobile alone in 2016. That number has grown consistently at a rate of nearly 23% annually. There is no denying that Facebook is one of the best ways to get your products in front of potential customers. However, just having a page isn’t enough to create a sustainable business.

Though Facebook has demonstrated its staying power, how would your business reach out to potential customers if it disappeared? Through the implementation of contests, newsletters or giveaways, businesses have the opportunity to grow their mailing lists to ensure future success if disaster strikes. Be sure not to abuse your leads with unnecessary emails and sales attempts or they may not stick around.

Affordable Marketing

The best part of creating a Facebook business page is that there are no start-up costs. With the potential to reach so many individuals looking for your services or products for FREE, businesses have nothing to lose. However, there are many affordable opportunities to put your digital marketing budget to work with Facebook.

Compared to traditional advertising options (print, radio or TV), Facebook ads are an inexpensive way to increase exposure for your brand. With the option to set your own parameters for who you want to reach and how much you are willing to spend; phenomenal results can be achieved. Afraid to try it on your own? Skynet Solutions provides expert Facebook advertising services. Contact us today for a quote!

Automatic Mobile Optimization

Did you know that a good chunk of web traffic is now coming from mobile devices? One of the biggest benefits of a Facebook business page is the automatic implementation of mobile friendly pages. This means that anyone who visits your Facebook business page from a mobile site will automatically receive the best browsing experience possible.

Furthermore, a Facebook business page creates a clickable phone number that can help increase direct phone calls to your business. Mobile visitors will also be able to see your hours of operation, reviews and the address of your business. This can help build organic traffic to your business with minimal effort.

Increase Traffic to Your Website

If you are consistently posting quality blogs on your website, you should also be sharing those links through social media. This is one of the easiest ways to get potential customers to view your website and learn more about your business.

If you are trying to draw attention to a service or product that you offer, Facebook business pages also allow you to post a dedicated link. This can put potential customers in the immediate position to purchase your products. It is important to ensure your website is optimized to show eye-catching featured images as they are shown directly in the link.

Not what you are looking for?

Check out the links below for more information on the various marketing services that we offer.

Why Skynet Solutions for Social Media Marketing?

If you are struggling to keep up with the demands of your social media networks, Skynet Solutions is here to help. We can help determine the best social media strategy for your business to ensure consistent growth and engagement. If you are ready to get started, we would love to talk to you. Check out the links below for more information on the different online marketing services we offer.

Twitter

Twitter establishes an open line of communication between you and your customers, providing a way to demonstrate your customer services skills in a public way.

Instagram

People often get confused as to what they should post on Instagram for compelling content. Luckily, the expert social media management team can make it easy for you!

YouTube

By creating a YouTube account and providing quality content, it is easier than ever for small businesses to effectively expand their reach online.

Google +

A Google+ page will not only put your business on the map as far as search results, it also literally puts your business on Google Maps if you have a physical location.