Easy Ways to Optimize for Voice Search
As the proliferation of voice-activated assistant devices continues to occur, many marketers and business owners have been racking their brains to find the best ways to capitalize on this growing trend. According to the most recent statistics given by Forbes, nearly 41% of adults in the United States utilize voice search daily. This allows for a unique opportunity to get ahead of the curve if you know what you are doing to garner more organic traffic.
It’s no secret that Google has been working hard to move towards a more voice reliant algorithm change to benefit the use of their home devices and ongoing updates to mobile technologies. As a result, it is important for website owners to re-tool their content strategy to tap into the potential that is available. Some of the ways you can optimize for voice search today include:
- Make Your Content Conversational – There seems to be a big disconnect between the way users phrase text queries voice the ones they ask tonally. Because keyword phrases are reliant on the information provided by a user, formulating your content to be more conversation is the ultimate first step in preparing for the inevitable takeover of voice search.
- Create an FAQ Page – One of the easiest ways to draw new visitors to your website is by creating a detailed Frequently Asked Questions page. Not only does this allow you to create featured snippet worthy questions and answers, but it can also actually improve your customer service. Remember to keep the tone conversational for the most impact.
- Optimize for Speed – Website speed is often a critical metric that is used by search engines for determining how well your content ranks. This is also true when optimizing for voice search. Streamline your website design and minimize image file sizes to allow the fastest load times possible. If possible, include caching to allow faster load times in the future.
While not an all-inclusive list, these are important for steps in ensuring that your content is primed for ranking well in voice searches. Once completed, you will be well on your way to achieving that coveted response through your Amazon Echo or Google Home device. As this important technology continues to grow, we look forward to finding new and inventive ways to achieve better rankings.
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