Click the link to read the Skynet Solutions Marketing category blog posts.
If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.
For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.
As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.
It’s no surprise that the higher your website ranks in Google’s search results, the more visitors you will have to your website. For this reason, the primary goal of every business owner should be to rank for keywords or keyword phrases that translate directly to customers that are ready to spend money on their products or services. If you want to improve your organic search rank, try these easily implemented strategies.
The content on your website pages will ultimately determine what you rank for and how well it ranks in Google’s search engine rankings. For this reason, refining your website content to reflect these keywords or keyword phrases is critical if you haven’t done this previously. Try sprinkling these keywords sparingly throughout your content, but don’t use them on all each page to avoid keyword stuffing penalties.
Having existing traffic to your website can also improve your search engine ranking, even if minimally. Posting blogs or products to your social media profiles is a great way to encourage visitors to access your website. From that point, it’s up to you to have great content that encourages them to stay and continue browsing to learn more about your business, products or services.
Having credible and high-quality backlinks to your website is a great way to improve your SEO strategy. However, it is easily abused and can detrimentally affect your business is the backlinks are not credible, such as commenting your website link to other WordPress sites. To cultivate meaningful backlinks, try approaching other websites to offer guest blogging services for backlinks or provide high-quality content that other website owners will want to share.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.
If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.
Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.
As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
With the rise of online shopping, websites like Amazon and eBay have made having an online presence important for every business. While it can be beneficial for small businesses to have a local presence, creating an eCommerce website for their business can help expand their reach and increase their revenue. Think of your business goals and answer these key questions to determine if your small business needs and eCommerce website.
You would be hard-pressed to find a small business owner that doesn’t want to increase their customer base and, in turn, get more money for their products or services. Creating an eCommerce website gives small business owners the opportunity to sell both nationally and internationally every minute of every day. This means that no matter where your customers are and if your brick-and-mortar store is closed, your business will continue to carry on.
With more customers comes the need for more on-hand inventory. While having an eCommerce website for your small business can increase sells, if you don’t have the product on-hand to delivery to customers that want it, they will likely look elsewhere. Bottom line: make sure your business is able to meet the growing demand for your products if you plan on investing in an eCommerce website.
If you aren’t selling a physical product it may not make sense to invest in an eCommerce website for your small business. However, what if you operate a service-based company and would like to create an online payment gateway for your customers to pay for services that have been rendered? If you need a way to take payments digitally, for physical products or services, you can likely find a solution with eCommerce.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
