Categories
Design Marketing

3 Signs You Need a New Website Design

If your website has been underperforming lately and not generating the leads you had hoped for, there’s a good chance you haven’t had a website redesign in quite a long time. Digital trends change very quickly and it’s important business owners take the initiative to keep up with them. While there is no set determination on how often you should update your website, there are a few different signs that can help you determine if you need a new website design.

Categories
Digital Marketing News Marketing

Experimental Phrase-Free AdWords Campaigns Serve Local Ads

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

Categories
Marketing

SEO Basics To Kickstart Your Small Business

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

Categories
Marketing

Need Online Marketing Help? Focus On These 4 Steps!

If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.

Categories
Digital Marketing News Marketing

Google’s Mobile-First Indexing Is Here!

As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

Categories
Marketing

Boost Your Sales With eCommerce Solutions

With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance.  According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If you are looking to boost your sales, here are some of the ways investing in an eCommerce website can help you achieve your goals.

24/7 Shopping

While it’s hard to keep a brick and mortar store open 24 hours a day, selling your products through an eCommerce website ensures you are always open for business. No matter what your ideal customer’s schedule is, they will always be able to purchase your products online. This can also significantly cut down on overhead costs associated with opening a new retail location.

Expanded Reach

Unlike a local business, having your products online makes you discoverable by customers worldwide if you decide the shipping costs are worth it. If you have a product that the market is actively looking for but can’t find anywhere else, being at the forefront with the ability for your customers to purchase online is crucial. Don’t miss out on the potential sales you could be missing if you aren’t online!

Enhanced Marketing

Digital marketing allows business owners insights about their customers that might not otherwise be available to them. By having access to these analytics, you will be able to refine your marketing strategy to further boost sales through your eCommerce website. This means you create a lasting connection with customers that keeps your brand fresh and exciting.

Are You Looking for a Tulsa Web Design Firm?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!