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As a business owner, it’s likely that you don’t have the time to create the regular content updates needed to ensure you are garnering the most attention possible online. While you could task this job to a secretary or other employee in your business, you will be taking them away from other critical job requirements they may have. To help ensure your business remains as efficient as possible and no other departments fall behind, you might consider outsourcing this work to a content writer.
Incorporating a blog into your website is essential for any business owner that wants to remain competitive in search engine rankings. While anyone can likely write a blog post and put it on their website, they may not be getting the level of value they could. If you are ready to make each of your blogs count, here are some easy ways to optimize blog posts for SEO.
With the rising prominence of mobile search in recent years, and the expectation for this trend to continue growing, many businesses are wondering if it makes sense to invest in a mobile app. According to estimates, 92% of mobile device usage is spent on apps while only 8% is used on web browsing. While this may seem like a dramatic shift, that doesn’t mean that all businesses need or should pursue the release of a mobile app.
If you have put in the effort to grow your email lists but are having trouble finding the best way to utilize them, you’ve come to the right place. While the concept of email marketing can seem like a difficult process, it has never been easier to boost your ROI with this strategy. However, to make sure your message is as effective as possible, it is important to ensure your campaigns are as efficient and streamlined as possible.
The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.
With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.
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