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Category: Digital Marketing News

If you use any online software during your day to day business tasks, you likely have started to receive messages about the General Data Protection Regulation, or GDPR, law that will be going into effect on May 25, 2018. This new European Union privacy law will serve as a replacement to the existing European Data Protection Directive to bring EU member states under a single umbrella that can be enforced by one data protection law. The GDPR establishes clear regulations and guidelines on how businesses or online entities are able to securely process, use, exchange or store data.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

While there are many plugins available through WordPress that can improve your website, no plugin is a silver bullet. In this day and age of increasingly required ADA and other compliances, it is very important to have a development team that understands and is capable of performing inside the guidelines set out by WordPress. As new plugins make their way into the WordPress Plugins database, the company has begun to crack down on claims of guaranteed legal compliance with a new amendment to their plugin guidelines.

As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

If your website still hasn’t migrated to HTTPS, visitors using the Chrome browser will soon begin seeing security warnings that label your page as “Not Secure”. This new feature, arriving in October of 2016 with Chrome Version 62, will be shown based on the browser’s detection of a few different website components that could potentially cause security threats including password fields, payment fields and other text fields the browser believes could be susceptible, even while in Incognito mode.

Google has recently started providing a new feature to users of Google My Business and although your profile may not have it yet, the change is likely on the way. Access to the experimental service has been initially provided through invite only but Google is hoping to expand this feature to more businesses over time. If you currently have access to the service, it will be found in your Google My Business account under “Manage Location”.

As more and more consumers are opting to not install apps on their phones, new technology has to be made. Good apps that entice consumers to download them and replace precious space on their phone are costly to make and hard to get noticed. In response to this growing problem, many tech leaders have started developing chatbots and drumming up intrigue in the process.

During a Q2 announcement in 2015, Facebook CEO Mark Zuckerberg explained that the social media platform was facilitating 1.5 billion searches each day. The numbers can vary from who is reporting them, but with an estimated average of 3.5 billion searches being performed each day on Google, Facebook’s search numbers looked very promising.

As the popularity of free drag-and-drop websites become more prevalent, the inherent dangers associated with them becomes more apparent. It was recently discovered the Wix platform, which boasts over 87 million users, was vulnerable to an XSS bug. Using this bug administrator accounts became vulnerable, potentially giving full control of the website to attackers.