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Category: Digital Marketing News

When you are using apps on your cell phone, the most annoying thing you can encounter is pop-up ads occurring at the most inopportune times. Recently, nearly 440 million Android users had downloaded apps that showed aggressive advertising that would occur outside of apps. The common thread found in the over 238 applications that were affected seems to be an advertising plugin called the BeiTaPlugin.

In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.

Negative reviews can drastically impact the way your business is perceived online. Because maps listings are often the first thing potential customers see when searching for the services or products you provide, solidifying your reputation online is important for continued success. While you may get the urge to argue on behalf of your business, this isn’t the best approach and can do more harm than good. If you have received negative reviews online, here are some of the considerations you should keep in mind when replying to them.

As a business, you likely strive to ensure you are cracking the first page of the search engine rankings and, more importantly, obtaining that coveted first position. Not only does this position assist with lead generation, but it also provides a large amount of website traffic that can help expose your business to new customers. But with the evolution of paid advertising and social media, does search ranking really matter anymore? Let’s take a look at the evidence.

If you have ever attempted to load a website, grew impatient and left before it finished, you aren’t alone. Having a slow website can cause a lot of problems that you may not be aware are happening if you aren’t actively monitoring your website performance. In this article, we will examine why your website speed is important and why you should ensure your website visitors aren’t being left in the dust.

Founded in 2007, AutoTrix LLC is an aftermarket automotive electrical manufacturing company that facilitates a way to add modern-day vehicle creature features into classic cars and trucks. With a focus on American Made products, AutoTrix has quickly become a favorite manufacturer for safety seekers and car collectors nationwide. Through expansion efforts, AutoTrix partnered with Midwest Logistics using the WooCommerce Midwest Plugin to maintain excellent shipping standards, secure drop shipping partners and obtain white label re-sellers.

While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.

Many SEO and digital marketing experts try to create the illusion that successful digital marketing can only be achieved with the help of an expensive agency. While it can help simplify the process and help you quickly reach your marketing goals, some of the myths they push on a daily basis aren’t actually grounded in reality. In this article, we will debunk common digital marketing myths to help you cut through the noise and see what is really important for success online.

For most small businesses, wasting money on inefficient marketing tactics can be a serious setback that provides little to no return on the money that is spent. In fact, their digital marketing budget may only be a fraction of the big businesses they compete against. While you could focus your efforts directly on ads through Facebook or Google, you still might not be converting leads if the rest of your online presence isn’t encouraging them to act.