A website redesign is one of the most effective ways to improve your online image for potential clients. Not only will a fresh website appeal to previous visitors, but it will also help boost search engine visibility significantly when properly implemented. By updating your website, you don’t have to miss out on traffic you could be getting because of a dated interface and decreased search engine visibility.
The Kygar Road Market first started as a roadside stand to sell Trader Dave’s own tomatoes. Over time, the market evolved into a “Made in Oklahoma” store featuring the best gourmet food products made in Oklahoma. Skynet Solutions was fortunate enough to redesign the existing e-commerce store with a more modern approach. The company is now excited to concentrate on Internet sales, fundraising opportunities, gift baskets and corporate gifts.
The process utilized by Skynet Solutions for this project required working with the client to meet standard e-commerce goals and create a professional, responsive website. Throughout the process, we worked to identify the information being searched for and how to best incorporate it. Prior to completion, Skynet Solutions took the following steps:
Design a simple, modern UI for easier site use; Recreate URL structure to align with SEO best practices.
Updated product images to meet consistent sizing needs for a clean browsing experience; Incorporated blog to improve indexing and meet modern SEO requirements.
Developed a clear sitemap that provides visibility of interior pages to search engines; Implemented 301 redirects as needed to prevent loss of current URL rank.
Site testing for 100% functionality to meet internal quality control standards; Resubmitted the updated site to Google, ensuring that the new site architecture was quickly indexed.
The adept design team at Skynet Solutions utilized modern, eye-catching design elements to improve the experience of site visitors. Upon completion, the site was resubmitted to Google for indexing and received an increase of 213%. In addition to this, every tracked statistic on the site, including page visitors, page views and search engine traffic, experienced a significant increase.
There are many benefits that can be obtained by redesigning your dated website. Aside from implementing a beautiful, modern design, a website redesign can help create space for new features and enhance the image of your business. When performed by a talented and experienced team, businesses don’t have to risk losing their existing traffic and previous search ranking.
As our results with Kygar Road Market show, a website redesign can have significant impacts on important metrics for your online presence. By creating new, fresh content, businesses are more likely to attract and engage visitors to their website. These updates can have a positive effect on conversions or make information about services or products more easily found.
Navigating the digital marketing landscape can be incredibly difficult for beginners. For this reason, Skynet Solutions takes pride in providing transparent and effective web design services for businesses at all sizes. If you are interested in seeing how we can help benefit your business, we would love to talk to you. Check out the links below for more information on the different web design services we offer.