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Social media has grown into a necessity and having a strong social media strategy in place is important for all modern businesses. All of your customers, and potential customers, likely use social media, so it only makes sense that you take the time to ensure your messages are as effective as possible. Keep these 3 tips in mind when crafting your social media strategy to ensure you are consistently reaching your audiences.

Google recently unveiled a new Agency Dashboard for Google My Business that allows marketing firms and SEO managers to efficiently manage multiple listings at once. Announced nearly a month ago, this exciting new feature is now live. In this article, we will take a look at some of the new features that can be found in the new Google My Business Agency Dashboard and how they can support local marketing agencies.

If you are writing blogs for your small business, you likely utilize Google Trends to keep a pulse on what your target audiences are searching for. If you don’t, you are missing out on this powerful tool that can help you make more of an impact and establish credibility in your defined markets. Recently, Google updated their powerful Google Trends tool based on feedback received from their users.

With the growing importance of privacy awareness as a result of the new GDPR law that was implemented in the EU on May 25, 2018, WordPress is encouraging its users to take advantage of the new privacy features that are available in their most recent core update. This enforced law ensures that websites and the businesses that run them remain transparent about the personal data that they store, use or share. To help accommodate this transition, WordPress 4.9.6 has been released as a Privacy and Maintenance release.

If your website has been underperforming lately and not generating the leads you had hoped for, there’s a good chance you haven’t had a website redesign in quite a long time. Digital trends change very quickly and it’s important business owners take the initiative to keep up with them. While there is no set determination on how often you should update your website, there are a few different signs that can help you determine if you need a new website design.

If you are running an outdated version of WordPress you likely received a Google Search Console email recently recommending that you manually update your WordPress core file. Because WordPress powers nearly 60% of all websites on the internet, this shouldn’t be a surprise as Google continues to work towards improved internet security and an exceptional user experience. To ensure this, it appears Google now monitors your WordPress version and provides reminders when updates haven’t been completed for critical security flaws that haven’t been corrected.

As you are likely aware, WordPress has quickly solidified its place as the top CMS used worldwide. Each month, WordPress issues Maintenance Updates that for FREE to not only improve the functionality of the Content Management System but provide critical security updates anytime vulnerabilities are identified. However, it is astonishing how many business owners don’t update WordPress regularly because they don’t know how or aren’t comfortable doing it without help.

If you use any online software during your day to day business tasks, you likely have started to receive messages about the General Data Protection Regulation, or GDPR, law that will be going into effect on May 25, 2018. This new European Union privacy law will serve as a replacement to the existing European Data Protection Directive to bring EU member states under a single umbrella that can be enforced by one data protection law. The GDPR establishes clear regulations and guidelines on how businesses or online entities are able to securely process, use, exchange or store data.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.