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If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.

For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.

As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.

While many individuals will make resolutions on a personal level, there are many benefits that can be obtained by businesses that make the resolution to update their existing website design for 2018. Most experts in the field will recommend a redesign of your website every 2 to 3 years to keep up with competition and keep your visitors engaged. However, there are generally a few key factors that can help determine whether your business should invest in a website design refresh.