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As you are likely aware, WordPress has quickly solidified its place as the top CMS used worldwide. Each month, WordPress issues Maintenance Updates that for FREE to not only improve the functionality of the Content Management System but provide critical security updates anytime vulnerabilities are identified. However, it is astonishing how many business owners don’t update WordPress regularly because they don’t know how or aren’t comfortable doing it without help.

If you use any online software during your day to day business tasks, you likely have started to receive messages about the General Data Protection Regulation, or GDPR, law that will be going into effect on May 25, 2018. This new European Union privacy law will serve as a replacement to the existing European Data Protection Directive to bring EU member states under a single umbrella that can be enforced by one data protection law. The GDPR establishes clear regulations and guidelines on how businesses or online entities are able to securely process, use, exchange or store data.

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.

If your website doesn’t work as intended, you likely are experiencing high bounce rates that are hurting your search engine ranking position. Even worse, potential conversions or important sales could be slipping through the cracks as users struggle to make it past the errors your website gives them. For this reason, it is important to have website error monitoring in place to not only detect issues but fix them whenever they arise.

While there are many plugins available through WordPress that can improve your website, no plugin is a silver bullet. In this day and age of increasingly required ADA and other compliances, it is very important to have a development team that understands and is capable of performing inside the guidelines set out by WordPress. As new plugins make their way into the WordPress Plugins database, the company has begun to crack down on claims of guaranteed legal compliance with a new amendment to their plugin guidelines.

If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.

As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance.  According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If...

For many small business owners, adding technology to their daily business practices can seem like a scary prospect. However, there are many reasons why investing in automated business solutions can help your business run smoother and allow you to better serve your customers while expanding. If you are on the fence, here are some reasons why you should consider automating your daily business functions.