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As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance.  According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If...

For many small business owners, adding technology to their daily business practices can seem like a scary prospect. However, there are many reasons why investing in automated business solutions can help your business run smoother and allow you to better serve your customers while expanding. If you are on the fence, here are some reasons why you should consider automating your daily business functions.

While managing your own social media accounts is a great way to connect with your audiences and determine their wants and needs, most small business owners don’t have the time needed to invest in them. If you have found yourself in this situation, it may be time to outsource social media management. However, there are typically 3 routes you can take as a business owner.

If you are trying to expand your reach and make your business more appealing to potential customers, you may be neglecting one of the most important facets of your digital marketing. According to the most recent statistics, 9 out of 10 individuals will read online reviews prior to actually visiting a business. Unfortunately, this means that if your online business reviews are less than stellar, they could be hurting your chances at drawing in new customers.

Unlike a brick and mortar store, your website is open 24 hours a day to sell your products or give potential customers information about the products or services you offer. However, if you aren’t receiving the right amount of traffic to your website, you likely aren’t getting the value out of it that you could. If you are looking for ways to drive website traffic, try implementing these 3 effective and tested methods.

The rules for writing content for SEO have changed drastically in the past 5 years as cheap tricks and keyword stuffing have started to become penalized by search engines. While it is important to continue to focus on pleasing search engine crawlers that index your page, providing reader-centered content has become an absolute must. Follow these SEO-ready content writing tips for beginners to improve your search engine ranking and encourage engagement among your website visitors.

If you aren’t achieving the search engine ranking you think you should, it’s possible that you may not be paying as much attention to minor SEO techniques as you might think. While there are many factors that can contribute to your overall page ranking, there are several key points that must be accounted for to ensure the best possible results. If you are looking to improve your search engine ranking, check your website to see if you have missed one or more of these 3 common SEO mistakes.

There was once a time in the not-so-distant past when ripping a phone book in half was considered a huge feat of strength. As a big, bulky book, the Yellow Pages were once a guide to the world around you where everything was just a turn on the rotary dial away. However, in recent years this once mighty book has grown considerably smaller, leading many small business owners to wonder if it still makes sense to invest in Yellow Pages advertising.

If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.