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In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.

As a small business, you likely won’t have the same needs as a multimillion dollar company. However, if you ever want to get there, there’s a good chance you will have to start investing in marketing. And, while marketing may seem like something only nationally or globally known businesses may do, there are many steps small business owners can take to expand their reach locally and promote their products or services to local audiences. In this article, we will answer the question “Should small businesses do marketing?” and give you some tips to help you get started.

Collecting honest and positive reviews is one of the most effective ways to build your business and improve the likelihood of repeat business. While providing an optimal customer experience is easy, it can be hard to gather quality customer feedback if the right steps aren’t taken. If you are ready to improve your online image, here are the best ways to gather customer reviews.

If you are interested in growing your local business online, you likely have heard about search engine optimization (SEO) but don’t fully understand what you need to do to improve yours. While local SEO can get as difficult as you want it to be, there are several simple steps that local businesses can take to improve their SEO. If you are ready to get your business rank in the search engine results higher for your target keywords, start by focusing on these simple steps.

Pay Per Click Advertising, or PPC, has become a popular way to get your business in front of potential clients when and where you want to reach them. PPC provides a much-needed way for businesses to refine their target audiences and increase sells; however, that doesn’t always mean that your approach is effective. To ensure you are getting the attention your PPC Campaigns deserve, use these tips to improve your strategy.

If you own your own business, there’s a good chance that you have menial, daily tasks that must be completed before you can focus on more important things like customer service. While you could hire a secretary or other employee to take care of these tasks, most business owners don’t have the funds needed to take on new employees. To avoid the financial strain of expanding your employee base, take advantage of customized, modern business automation software.

In the modern age, not having social media pages for your website is often seen as your business not even existing to many potential customers. The rise in popularity of social media platforms has made it absolutely critical that you establish your presence and maintain consistency in monitoring and using them to interact with your customers. In this article, we will explain why social media management is important and when you should consider outsourcing it.

Having great content on your website can provide many different benefits. While anyone can write their own content and run it through spellcheck, writing clearly and achieving the right tone is not everyone’s forte. To ensure your website’s content isn’t lost in translation, you may be wondering if you should enlist the help of a professional content writer.

Understanding the content that your audience finds most appealing is one of the easiest ways to ensure your message is impactful. To do this, it is important that you take the time to refine your marketing focus and utilize strategies that have provided proven results. In this article, we will explain why honing in on the right marketing focus is important and some tips to leverage that focus once it has been pinpointed.

While search engine optimization should be your primary goal, there are many different ways your business can expand its reach online and provide great content to draw in potential customers. By employing creative marketing ideas, you will be able to effectively expand your voice among a sea of competitors and draw new customers to your business. In this article, we will explain the most common ways that business can flex their creative muscles and make more of an impact online.