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Big or small, all companies on social media go through a crisis at some point. Whether it’s a problem with your company itself that ends up manifesting on social media or a careless employee posting a questionable tweet to what they thought was their personal...

As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are:...

Right now you’re probably asking yourself, “do I have a Google My Business listing?” Or even more likely, you’re asking yourself, “what is a Google My Business listing?” If you know the answers to both those questions, kudos. But for those who don’t, we’ll explain....

As a small business owner and operator, you’re probably one of the busiest people in the entire world. You’re pretty much a one-man band, from handling logistics, customer complaints and payroll to monitoring marketing, paying bills and always trying to stay one step ahead of...

If you’re still not sure what exactly your company should be posting on social media, you’re in good company. Creating a cohesive, cross-platform social media strategy is one of the trickiest parts of social media marketing. Last week, we gave you the beginner’s guide to...