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Words Matter

You may be thinking "I can run spell check. Why do I need help?"

Words matter a lot more than you might imagine. It's definitely true that in order to be taken seriously and present a legitimate face to the public, your content needs to be grammatically correct and interesting to read. There's a balance between writing a scholarly textbook and writing a text to your friend. Striking that knowledgeable but approachable balance is important. But there's more to good content than that.

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. When creating content for your website, it's important to know the most searched keywords for your industry and lace them throughout your text. This ensures that people searching for a specific query will see your site in their search results. This doesn't only increase traffic. It specifically drives people in need of your service or product to your online headquarters.

At Skynet, we know how to find the right keywords and tone for your written message. Let us know what you need, and we'll help you.